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  • Robert S Bradshaw

The Evolution of the Kodak Logo

The Kodak film logo is an iconic symbol that has evolved alongside the history of photography itself. From its humble beginnings in the late 19th century to its modern-day iterations, the Kodak logo has undergone numerous transformations, each reflecting the technological advancements and cultural shifts of its time. This article delves deep into the fascinating journey of the Kodak film logo, exploring its various iterations and the stories behind them.







The Birth of an Icon (1888-1930s):

  • In 1888, George Eastman introduced the Kodak camera to the world, revolutionizing photography with its simplicity and accessibility.

  • The original Kodak logo featured elaborate typography, reflecting the ornate style of the late 19th century.

  • As photography gained popularity, the Kodak logo underwent simplification in the 1930s, adopting a more modern and streamlined design. Kodak Colorama: Embracing Color Photography (1935-1970s):

  • With the advent of color photography, Kodak introduced the iconic "Kodak Colorama" logo in the 1930s.

  • This dynamic logo featured bold, overlapping letters, symbolizing Kodak's association with vibrant and colorful imagery.

  • Throughout the mid-20th century, the Colorama logo became synonymous with Kodak's commitment to innovation and quality. Modernization and Digitization (1971-2000s):

  • In 1971, Kodak unveiled a new logo design, reflecting its transition to digital photography.

  • The "Kodak Colorama" logo was replaced by a more streamlined and contemporary design, featuring the company name in a bold, italicized font.

  • Subsequent iterations of the Kodak logo in the late 20th and early 21st centuries emphasized simplicity, innovation, and digital technology. Return to Heritage (2010s-present):

  • In 2016, Kodak reintroduced its classic "Kodak" wordmark in a refreshed design, signaling a return to its heritage and iconic branding.

  • The updated logo retained the simplicity of the original while incorporating modern elements to appeal to contemporary audiences.

  • Today, the Kodak logo continues to evoke a sense of nostalgia and innovation, symbolizing the enduring legacy of one of the most iconic brands in photography.


The history of the Kodak film logo is a testament to the enduring power of visual branding. From its inception in the late 19th century to its modern-day iterations, the Kodak logo has evolved in response to changes in technology, design trends, and consumer preferences. Through its various incarnations, the Kodak logo has remained a timeless symbol of innovation, quality, and creativity in the world of photography.

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